Creative Direction. Brand Development. Launch.
Clean & Gritty works with businesses, founders, makers and original thinkers to turn ideas into brands people can see, understand and connect with.
Some clients come with nothing more than an idea.
Others already have a business that needs a clearer identity, stronger story or entirely new direction.
We meet the brand where it is.
then build what it needs next.
HOW WE WORK
01 / DIRECTION Starting at $750
Before designing,
we discuss what your building.
Brand Direction may include:
• Discovery session
• Brand positioning
• Audience direction
• Competitive perspective
• Creative concept
• Visual direction
• Mood and references
• Voice and messaging direction
• Initial campaign or activation ideas
• Recommended next steps
The result is a clear creative direction that can move into development.
Best for:
new concepts, businesses considering a rebrand, founders who know they need something different but aren't sure what that looks like yet.
02 / BRAND BUILD Starting at $2,500
This is where direction becomes identity.
Depending on the project, Brand Build may include:
• Brand identity development
• Logo system
• Color and typography direction
• Brand voice
• Messaging
• Tagline development
• Social identity
• Merchandise concepts
• Packaging direction
• Signage/menu/environmental concepts
• Website creative direction
• Brand guidelines
Every project is scoped individually
based on what the brand actually needs.
03 / LAUNCH Starting at $1,500
A great brand shouldn't quietly appear.
Clean & Gritty develops the creative direction
for bringing it into the world.
Launch engagements may include:
• Launch concept
• Campaign direction
• Social launch strategy
• Photography/video direction
• Content concepts
• Launch graphics
• Merchandise rollout
• Event or activation concepts
• Website launch direction
• Collaboration strategy
04 / THE FULL BUILD
Custom Investment typically beginning around $4,500
For clients who want Clean & Gritty
involved from idea through launch.
Direction → Identity → Brand World → Launch
The scope is built specifically around the project
rather than forcing every brand into the same package.
ON GOING CREATIVE DIRECTION
Monthly engagements available
For brands that don't need an agency
but do need someone continually
thinking about the brand.
Ongoing work may include:
• Campaign concepts
• Social creative direction
• Seasonal launches
• Merchandise
• Events
• Collaborations
• Brand consistency
• New ideas and opportunities
Monthly engagements are customized based on scope and frequency.
FOUNDING CLIENTS
During Clean & Gritty's initial portfolio-building period,
a limited number of projects may be accepted at a preferred Founding Client investment.
Founding Client pricing is offered in exchange for permission to feature the completed, approved work in the Clean & Gritty portfolio
and case studies following launch.
The value of the work doesn't change.
The introductory investment does.
PAYMENT
Projects under $5,000:
50% to begin 50% before final delivery
Larger engagements may use milestone billing:
40% to begin 30% at creative-direction approval 20% before final delivery
Project work begins once the initial payment and project agreement are received.
Final production files and applicable usage or ownership rights are released according to the project agreement after final payment.
THE PROCESS
DISCOVER → DEFINE → CREATE → REFINE → LAUNCH
We don't believe every business needs to look polished.
We don't believe every brand needs to look gritty.
We believe the interesting part is finding the tension
between the two.
Clean & Gritty
The polished and imperfect.
The intentional and instinctive.
